Gi Picco’s took part in the seventh Paris Make-Up tradeshow (22 – 23 June), the leading European make-up industry event, at the Carrousel du Louvre in Paris.
More than 3,500 professional visitors, 1,700 participants at the organized conferences, 150 exhibitors from every corner of the globe. The foreign delegations accounted for 29% of the total participants, reflecting the worldwide importance of the show and of this year’s event in particular.
“Gi Picco’s pays great attention to these events,” said Gi Picco’s general manager Irene Inguaggiato. “They are an important showcase on the latest trends and help you keep pace with a fast-moving and highly dynamic market. The ties between make-up and fashion are indissoluble, and as the capital of haute couture and beauty Paris provides an ideal setting“.
The stand’s new graphics, photos and, above all, the Emotions video, attracted great interest. The bold synesthetic juxtaposition of our make-up with food, and the chromatic and tactile superimposition of different textures, communicated the elements that have always driven us: passion and beauty.
Gi Picco’s produces make-up that is, literally, to eat with your eyes.