On 17 and 18 October, Gi Picco’s was at Cosmetic 360°, the Paris tradeshow devoted to innovation. A total of 220 exhibitors, with just one product each: this is the formula for an event, now in its fourth year, which has established itself as one of the most important in the industry.
More than five thousand visitors came through the doors of the Carrousel du Louvre, including some of the sector’s top names – L’Oréal, Johnson & Johnson, LVMH Research – confirming the attention industry players devote to research and product innovation as key growth drivers.
Gi Picco’s went to the show with Top Powder, the revolutionary product launched on the international market during 2018. Top Powder is the essence of the company’s pursuit of innovation: a cutting-edge hybrid production technology for a product offering a huge range of colour solutions to meet market demand for personalised make-up to enhance all skin types.
The next date is in a month’s time, from 14 to 16 November, at Cosmoprof Asia in Hong Kong.