13 Jul, 2017

«The right choice for young brands too»: a forward-looking message from Las Vegas

Gi Picco’s was one of the companies attending Cosmoprof in Las Vegas, the industry’s most important B2B tradeshow on America’s West Coast, which this year reported a significant increase in the numbers of exhibitors and visitors. Hosted at the Mandalay Bay Convention Center in Las Vegas from 9 to 11 July, the event attracted more than one thousand exhibitors from 39 countries and over 30,000 visitors from 109 countries.

How was this year’s show? “Many new cosmetics brands have come on to the market, especially from California,” says Gi Picco’s general manager Irene Inguaggiato. “Almost all of them are very young companies, who have found that Gi Picco’s offers the production flexibility needed for rapid market tests and limited quantities. The sector’s vitality is very encouraging and this tradeshow is unquestionably an opportunity not to be missed in terms of the openings for growth it guarantees.”

Cosmoprof Las Vegas has expanded the halls dedicated to “green cosmetics”. The Discover Green area has been extended and this year also saw a new section for eco-friendly products, Discover Green Leaf. A line of thinking and production shared by Gi Picco’s, which is enhancing its commitment to natural products with its Natural, Mineral, Organic and Vegan lines.

 

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