Milan, 1 February 2017 – The new Gi Picco’s website went online today, with a fully revamped layout, content and images. This is the first step in a broader communication plan designed to help the company consolidate its identity, enhance its strengths and develop new lines and new markets.
“We have decided to give a strong boost to our corporate communication, and simultaneously renew our approach to the market from what I would describe as an ‘aesthetic’ viewpoint,” said Gi Picco’s general manager, Irene Inguaggiato. “We have engaged the Amapola communication agency, which has successfully interpreted our specific characteristics and delivered exciting new creative solutions.”
The development of the website was also the opportunity for a new photo shoot, entrusted to Giorgio Cravero, one of the most famous and innovative still life photographers, whose credits include the Hasselblad Masters Awards 2016 in the “Products” category.
Gi Picco’s new identity will soon be extended to other areas, beginning with its attendance at the Cosmopack tradeshow in Bologna from 16 to 19 March 2017.